They have also allowed small mini-games to be played inside the app and have allowed ad space there too as popups when starting a new game or ending it. Within these built-in extensions, developers can provide ad space, and brands can bid by impression on their ad space. This integration allows users to order a cab or online shop directly via WeChat. The Mini Program/Games advertising are pop up banners that show up in third party integration within WeChat. The method is based on WeChat’s algorithms and will supposedly place your banner ads under articles that your target audience will most likely follow and read. WeChat Official Accounts Advertising is buying/bidding for a banner ad spot on certain account’s articles. Official Accounts are verified accounts that post articles daily on WeChat. This advertising mode replicates an organic post, however, is marked with a “Promotion/Advertisement” sign on the top right corner of the post. WeChat’s Moments Advertising shows up on the Moments feed for the user as a social post from friends. WeChat Moments is the main feed that many consumers scroll through to find their daily social media updates amongst friends and family. Mimicking the features of Facebook, “Moments” is WeChat’s answer to Facebook’s News Feed. This type of advertising is the most popular format for many advertisers. The main differences will be based on the purpose and the target audience. WeChat advertising comes in different formats within the platform. The 3 Different Types of WeChat Advertising Once all is set, it’s time to pick which format to distribute your content. Tencent Landing Pages is the easiest and cheapest way to start marketing your product through WeChat. Once your application is approved, you may opt for a Tencent Landing Page as an alternative to having a dedicated website to link their ads. **The list is continually changing and WeChat always has the final decision on whether your company is eligible. *Subject to specific terms and conditions and approval Here is a complete list of all the sectors that are currently banned/restricted by China: For more information, visit China Advertising Laws You Need To Know In 2021. This approval system means that for specific industries, advertising isn’t possible on WeChat. However, you will need to set up an account with WeChat advertising, and this process is still subject to approval by WeChat, which coincides with China’s internet laws. You don’t need to have a registered legal entity in China or an ICP to apply for a WeChat advertising account. One of the most commonly asked questions we get asked is whether or not businesses can run ads when they are not registered in China as a legal entity. WeChat advertising can be daunting due to the lack of consistent information online. However, some features in WeChat advertising are questionable, and the truth is that WeChat advertising might not be suitable for every business. According to Statistica’s 2021 data on active WeChat users, there were approximately 1.24 billion monthly active users in the first quarter of 2021. Everyone knows about WeChat Marketing and WeChat Advertising for a good reason, they are the market share leader and one of the most used apps in China.
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